Regarding the optimization of corporate websites, how to improve and do a good job in SEO, and how to improve website rankings. What is important for a corporate website is the user experience and whether customers can see valuable things. Regarding how to improve the optimization of corporate websites, I will now talk to you about the areas to be improved.

Method 1: Improve the internal links of the website. In the past, every time I wrote an article about website optimization, I would first think of the external link of the website, but the internal link of the website is very important for a corporate website. Many webmasters choose multiple keywords in order to improve the ranking of website keywords alone and the weight of the homepage. In an article, different keywords will be used to add the same anchor text link, and the internal links will point to the homepage. This method of internal chaining is wrong. If the same internal chain is added to the same article, search engines cannot determine which is the main keyword. The internal chain construction is very important, but the above internal chain construction is wrong. Webmasters do internal links to combine previously written articles with current articles, and to mention old articles in new articles, so that users can see more things, and at the same time increase the internal pages of the website. The visibility of Baidu is also a way to solve the problem that Baidu does not include the internal pages of the website. Therefore, the internal chain construction of the corporate website should mention the long-term content of the website as much as possible.

Method 2: Improve website navigation. Navigation is a guide for website users. Users who come to your website for the first time are very unfamiliar with your website and can only navigate through the website; understand the content of the website. The navigation of the corporate website should be divided into categories according to the products of the company. Different products should be distributed in the same navigation bar. At the same time, the navigation bar of each page should be set to return to the home page. The page turning plug-in navigation is also required. Such navigation People generally call it breadcrumb navigation.

Method 3: Improve keyword accumulation. When corporate websites are maintained by dedicated website personnel, they are basically established by simple network companies. Many websites that no one maintains will have the phenomenon of accumulation of keywords. People who don’t understand SEO may think that the more keywords the better. Therefore, to take over the corporate website, the webmasters must first check the keywords of the website to reduce the density of the keywords. If not, they can use the keyword tool to check the keywords. Improving the keywords of the corporate website is a very important step, even for many corporate websites. No website keywords are set. Such websites are basically scrapped stations. Improving keywords is an important step.

Method 4: Improve website links. The links here include the external links of the website and the friend links of the website. It is often seen that the external links of many corporate websites are not directly proportional to the inclusion of the website. Webmasters keep adding external links to the website, even if these external links are Links that have nothing to do with the company, such links will not be very stable, and the conversion rate to the website will not be too high, the search engine judges the standard of the website to consider the external links, but the conversion is not high. A website with no traffic will not have a high ranking. There are not many details that should be paid attention to in the friend links of the corporate website. Find a website that is more relevant to your own website. Don't have too many friend links, just high in quality.

Method 5: Improve the user experience of the website. At the beginning, I mentioned the user experience of corporate websites. The original content of corporate websites is inherently very small, so webmasters must learn to give few pseudo-original things, keep the website updated every day, and users are used to it. Now, search engines will also have an updated rule. At the same time, the access speed of the website must be fast enough. Before the company did website marketing, it only symbolically had a corporate website. Many of them were built on other people’s servers. The first thing to consider is to choose a fast virtual host. It is recommended to use the virtual host of Xunchang Internet, which is high in quality and low in price, and the quality is stable. A website with high user experience requires high access speed, high-quality website content, high-quality navigation...

For corporate websites that have little original content, webmasters can only improve it from other aspects. Without high-quality originals, they must think about high-quality pseudo-original, do a good job in the internal chain construction of the website, and increase Navigation settings to improve user experience. Such a corporate website will be more profitable.