The popularity of WeChat applets is a well-known thing. However, many business owners mistakenly think that there will be customers after doing a small program. This is not the case. If you want to have customers, you must have traffic, and ranking is an important factor in obtaining traffic. Therefore, it is very important for applets to rank well. So how to improve the ranking of WeChat Mini Programs?

1. First, let's understand the entrance of the search ranking of the applet. There are three main points:

1. WeChat search: a comprehensive search portal frequently used by users

2. Search Mini Program: The core keyword search entry of the Mini Program

3. Nearby small programs: nearby small programs recommended by the user’s geographic location

Second, then look at its ranking rules

1. Online time

The earlier the launch of the mini program, the higher the ranking. At present, the key words of the mini program are very important, and the earlier the launch, the less competition.

2. Title

The keyword in the title appears once, and the shorter the overall title, the higher the ranking.

3. Keyword frequency

The more exact matching keywords appear in the description, the higher the ranking, which is similar to website keyword ranking.

4. Usage

The more users use mini programs, the higher the ranking, which is the popularity of mini programs.

3. How to operate and promote the mini program?

1. WeChat promotion

 The operation and promotion of the WeChat official account requires a certain amount of time to settle. It is not necessary to have more content in combination with the product to make content aggregation recommendations, but it must be precise and consistent with the positioning of the WeChat account.

2. Mutual promotion of resources

Can make full use of traffic, increase exposure and downloads, the magnitude is not large, but the exposure is good, applications with built-in recommendation bits can exchange volumes, but this needs to be based on a certain number of users.

3. QR code promotion

Users can repeatedly access the Mini Program through the QR code. Therefore, operators should strengthen the role of the QR code in the actual operation of the Mini Program. What needs to be done is to allow users to find the QR code at any time and make it easy to access .

4. Group sharing

We can use the characteristics of the WeChat group itself to design a complete user membership system, which is convenient for small program users to find the entrance, and it is convenient for the platform to associate with users.

After the operation of the mini program is completed, the traffic will naturally increase gradually, and the users who use the mini program will gradually increase. The ranking of the mini program will naturally be higher. These are all related to each other, so everything we do The position must be in place as much as possible, so that it will be effective.