At the beginning of the design project, we are accustomed to discussing each other's product positioning and perception with customers: stable, trustworthy, lively, energetic, clean and concise, mature... and so on. When we listen to the customer's positioning and demand for the product, we can naturally choose the design direction that suits the customer.

Color is the first impression we feel when we touch things for the first time. In terms of web design, most websites are nothing more than headlines, text, pictures, buttons, and interfaces. And when we enter a website for the first time, what we first feel is not the information or content provided by the website, but the feeling presented by the color matching of the webpage, which implies the direction and meaning of the user this website represents.

Color has an objective and representative emotion. Of course, this will vary due to differences in culture, personal life experiences, and feelings. So everyone will have different feelings and associations for different colors. But in most of the time, everyone's association experience with color is quite consistent.

Anyone who has read articles related to website color analysis must be familiar with this kind of pictures. It sorts out the logos and CIS systems of various well-known websites by color.

We found that the trademark colors of most websites and Internet companies are distributed near the red and blue lines. The orange-red color brings warmth, enthusiasm, and active vitality, while blue has a reliable and professional image. It can be said that they are all images that Internet companies are trying to create, and the blue color actually has another important characteristic.

Everyone’s common blue webpage should be the social networking site Facebook. Facebook founder Mark Zuckerberg admitted in an interview with The New Yorker magazine in 2010 that the main color of Facebook is blue because he is red. Green blindness. For him, blue is "a rich color, I can see all blue."

It turns out that in everyone's eyes, the world looks different. In fact, it is not only color blindness, but there are also large and small differences in the colors that each individual actually feels. But as mentioned above, the feeling that color brings to people has an objective and representative meaning. When choosing color, it does not take into account the appearance of different viewers to make the choice and deeply understand the reader’s experience. Feel.

Shopping website, its purpose is to attract users to buy items in the website. Because it is to complete the selection of items by browsing the items directly on the website, Yangzhou website construction company must pay special attention to the color matching and application, so as to attract users to buy products. Analysis of the currently more popular such websites are: Vancl Eslite, Jumei Youpin, etc. The following Yangzhou website construction company observes and analyzes the color application of such websites. For the application of color on shopping websites, take Vancl Eslite as an example. Do you remember? The "buy price" in the picture, the big red circle in the clothes at the bottom of the page has a white border added to its edge, which makes the price text in the circle more prominent, so as to realize the desired use The purpose of the price to attract users. The effect of this form has been imitated and used for reference by many website producers. Analyze its main design pattern, draw a circle with a red background, and add a white dashed line to the inner edge of the circle. To further analyze the color application of the website, in order to highlight this feature of online shopping, the color usage is as shown in the following figure, the main color is black, the auxiliary color is gray, the finishing color is red, and the background color is white.

social networking site, its purpose is to help users achieve daily social interaction (such as making friends, etc.). Because of the role of maintaining friendship through the website, Yangzhou Website Construction Company pays attention to giving users a visually relaxed feeling in the color matching and application of the website. Analysis of the currently more popular such websites are: Renren.com, Kaixin.com, etc. The following content is the observation and analysis of the color application of such websites by Yangzhou Website Construction Company. For the application of color on social networking sites, take Kaixin.com as an example. The login interface of the site. To further analyze the color application of the website, in order to highlight the characteristics of the website belonging to the social category, the main color is gray, the auxiliary color is black, the finishing color is pink, and the background color is white.

So, only with a relatively tall website construction can we better retain users, and the effect on Yangzhou's network marketing promotion is also immeasurable!